Nissan was looking for a new approach for customers to experience the all-new Nissan Ariya electric car, configure it and enable them to purchase online.

Our creative team created a complete digital experience for customers to specify their requirements and build a virtual vehicle.

The Comms team, and our in-house experience design talent, created these virtual worlds and seamlessly included them into the overall online experience. We created virtual 360-degree models and interactive interiors of the vehicle for customers to explore and interact with.

We also created the case study film.

The results spoke for themselves.