Bang & Olufsen
Bringing an iconic brand into the 21st century
Creative direction • Design • Creative production
Bang & Olufsen is an iconic global brand but was losing market share and position in the face of challenger brands such as Sonos and Beats.

Publicis Sapient was called in to completely overhaul the brand's digital customer experience and re-establish B&O as THE high-end audio and vision company.

This is how we redefined luxury commerce.
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