The Crystal
Brand creation and development
Concept • Design • Illustration • Photography • Creative direction
Siemens, world-famous for their city infrastructure programs and heavy engineering, designed and created the world's most sustainable building on the banks of Royal Victoria Docks, just next to the cable car station.

The building was created as a flagship example of what Siemens can create and incorporated office spaces, a fully interactive sustainability exhibition that was open to the public, and a seriously impressive event space and state-of-the-art indoor theatre.

I was contracted to the Seatle-based London arm of PBJS to help design and build the entire brand concept from start to finish.

The project included everything from scoping out the concept of the brand to delivering its on-line presence, the creation of experiential marketing activities, all associated print graphics, signage, illustration, and photography.

A fantastic end-to-end project working in a really compact team with a visionary client. What's not to like?
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