The problem:
An internal creative brief within the creative department to raise awareness of DE&I within the business.
The brief was to create a new name and identity for it. Something that would become instantly recognisable and associated with all things DE&I.

The solution:
My idea for this initiative was Embrace.

To embrace the culture, diversity, and all of the amazing attributes of our employees.

The result:
An adaptable and unique brand identity that can be used anywhere and everywhere.