publicis sapient marketing
Financial Services
Marketing brand design
Concept • Art direction • Creative direction • Design • Illustration • Animation design and oversight
The problem:
One of the first tasks, for the recently set up financial services marketing division of Publicis Sapient, was to promote our ability to create digital banks and demonstrate this aspect of the business to potential clients and prospects. To do this we needed to look at a financial services specific brand look and feel from which to drive and launch appropriate marketing activities and campaigns. The look needed to be grounded in the Publicis Sapient guidelines space

In particular, PS was looking to leverage its engineering services in the arena of Neo/Fintech banks to compete with the likes of Monzo and Starling. We called this initiative 'Digital attacker'.

The solution:
We needed to create a brand story in this space, representative of speed and agility, which could be used as a communications toolkit when releasing messaging both internally and externally. We started with our red aperture graphic as a starting point and went on to make it central to the FS marketing brand philosophy.

The result:
We successfully launched communications specifically related to the Digital Attacker proposition and subsequently extended the creative design program to target SMEs and digital leadership audiences.

Ultimately we went on to create X-Bank, a brand-agnostic web space where clients can better understand our capabilities in this ever-evolving space. See the X-Bank case study in the carousel to find out more.
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