lloyds banking group
Fast Lane Data
The story of Fast Lane Data at Lloyds Banking Group
Concept • Creative direction • Design
In order to create a truly level playing field, for Lloyds Banking Group to start to build a digital banking system that's fit for the future, they had to tackle the huge issue of collating all of their customer data into one accessible, and useable, place.

The Fast Lane Data programme was conceived to do just that. We were asked to tell the story of what that means for customers.
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