The problem:
Lloyds bank wanted to stage their first-ever hackathon and asked me and my team at Publicis Sapient to not only create an original identity and design system for it but also to promote it and bring it to life for them in the run-up to the event.

The solution:
As well as designing a full suite of graphics and a logo identity to support the event (which you can see in a separate case study on the carousel), we came up with a plan and created ten mini-hack countdown teaser films to be released on LinkedIn, social media and on team WhatsApp groups. All to get everyone excited and raise awareness in the build-up to the event. We had a lot of fun on this one, along with some late nights, filming in a very cold warehouse in North London as well as some very early starts to get everything organised. Well worth it though!

The result:
Initially, our client was worried that she wouldn't get enough people to sign up for the event, but she needn't have worried, with the help of these engaging films the event was over-subscribed in no time.